USE CASE
Furniture and interior product photos
Furniture is the most expensive thing to photograph. The piece has to be moved, the room has to be built or rented, and one afternoon of light gives you a handful of images.
Your product
Your style
How it works
GOOD TO KNOW
A room set without the room
The room is the cost, not the product. A chair is a chair in the studio. What makes the picture is the wall behind it, the floor under it and the hour of the day. All three are generated.
Add the piece once and put it in the contexts you could never build: a bare room with north light, a warm bedroom in the morning, hard afternoon sun throwing the legs across a plaster wall.
For a catalogue this changes the arithmetic. Room sets used to be reserved for the hero pieces because a location day costs what it costs. The rest of the range can have them too.
Start with the pieces that only exist as a sample, and the colourways you have never shot in a room.
Staying on brand
Every image on this page came out of one object and one set of reference images. That is the method: hold still what must not change, and let everything else vary.
Above: the reference images. Below: what came out of them, with the product unchanged.
Your brand book does not cover photography
Colour, typography and the logo are documented to the millimetre. Photography gets half a page and the word authentic. Adjectives do not survive a handover; a reference image does.
Drift happens between handovers
A different photographer, a brighter crop, a warmer grade. Every image was approved by someone reasonable, and a year later the feed no longer looks like the brand.
The style is the asset
Products turn over every season. The way they are photographed is what carries recognition across years, which makes it the part worth holding still.
Questions
Will the proportions stay right?
Onbrand reproduces the object you upload rather than generating a similar one. Give it a clean packshot that shows the whole piece and check scale against a known reference in the first set.
Can I show the same piece in different finishes?
Describe the finish in the prompt, but treat that as a generated variation rather than a photograph of a real sample. For a finish a customer will judge by, photograph the real thing.
Does it work for large pieces like sofas and tables?
The method is the same regardless of size. The larger the piece, the more the surrounding room does the work, which is exactly the part this is good at.
Get on brand.
Onbrand — on-brand product images. Built by Square One and Sababa.