USE CASE
Beauty and skincare product photos
Beauty runs on a rhythm no production schedule can keep up with. A launch, a refill, a bundle, a seasonal edit, and each one wants its own set of images.
Your product
Your style
How it works
GOOD TO KNOW
A launch a month, one shoot
Glass and texture are unforgiving. A frosted bottle, a matte cap, a drop of serum on stone: these read as cheap the moment the light is wrong. That is why the moodboard matters more here than almost anywhere else.
Add the bottle once and the shape, the finish and the cap stay yours. What changes is the surface it sits on, the hardness of the light and the shadow it throws.
Because the reference images come from your own campaigns, the new visuals sit next to the old ones without a seam. That is the whole point when a brand is judged on consistency.
Use it for the images that never make the shoot list: the second angle, the refill, the regional variant, the bundle that was approved two weeks before launch.
Staying on brand
Every image on this page came out of one object and one set of reference images. That is the method: hold still what must not change, and let everything else vary.
Above: the reference images. Below: what came out of them, with the product unchanged.
Your brand book does not cover photography
Colour, typography and the logo are documented to the millimetre. Photography gets half a page and the word authentic. Adjectives do not survive a handover; a reference image does.
Drift happens between handovers
A different photographer, a brighter crop, a warmer grade. Every image was approved by someone reasonable, and a year later the feed no longer looks like the brand.
The style is the asset
Products turn over every season. The way they are photographed is what carries recognition across years, which makes it the part worth holding still.
Questions
Can it handle frosted glass and reflective caps?
Those are the materials that benefit most from a good reference. Give it a clean, well-lit packshot and a moodboard of your own photography, and check the first set at full size before you scale.
Will the colour of my product stay accurate?
Onbrand reproduces the object you upload. For anything where exact shade matters, such as a foundation or a lipstick, treat the generated images as campaign imagery and keep your measured packshot for the product page.
Can I keep one look across a whole range?
Yes, and that is what the moodboard is for. Save one set of reference images for the range and vary only the scene.
Get on brand.
Onbrand — on-brand product images. Built by Square One and Sababa.