USE CASE
Pet product photos
Pet brands live or die on warmth, and warmth is the hardest thing to fake on a white background. It is also the hardest shoot to schedule, because half the cast does not take direction.
Your product
Your style
How it works
GOOD TO KNOW
A home, not a backdrop
The home is the whole argument. A bowl on white tells a buyer nothing. The same bowl on a kitchen floor in morning light tells them it belongs in theirs. That context is what you are buying, and it is the part that is generated.
Add the product once and place it where your customer keeps it: by a door, on a rug, beside a radiator, on tile in the afternoon.
Animals are the one thing to be careful with. Generated animals are unpredictable and customers spot a wrong one instantly, so keep them out of frame, distant or out of focus, and photograph the real thing when the animal is the point.
Use it for the seasonal set, the second colourway, and the lifestyle images you keep meaning to shoot and never do.
Staying on brand
Every image on this page came out of one object and one set of reference images. That is the method: hold still what must not change, and let everything else vary.
Above: the reference images. Below: what came out of them, with the product unchanged.
Your brand book does not cover photography
Colour, typography and the logo are documented to the millimetre. Photography gets half a page and the word authentic. Adjectives do not survive a handover; a reference image does.
Drift happens between handovers
A different photographer, a brighter crop, a warmer grade. Every image was approved by someone reasonable, and a year later the feed no longer looks like the brand.
The style is the asset
Products turn over every season. The way they are photographed is what carries recognition across years, which makes it the part worth holding still.
Questions
Can I put a dog or cat in the image?
Be careful here. Generated animals are the least reliable part of any image like this and a wrong one undermines the whole picture. Keep them small, distant or out of focus, and shoot the real animal when it carries the message.
Will the colour of my product stay accurate?
Onbrand reproduces the object you upload. Check the first set at full size, and for anything where the exact shade is part of the purchase keep your measured packshot on the product page.
Does it work for soft products like beds and blankets?
Fabric is harder than ceramic because the way it folds changes with every scene. Give it a clean, well-lit packshot and look closely at the first set before you scale up.
Get on brand.
Onbrand — on-brand product images. Built by Square One and Sababa.