USE CASE
Seasonal campaign images
Seasonal work has a scheduling problem that no amount of planning solves. You shoot winter in August, in a studio, with fake snow, because in December it is too late.
Your product
Your style
How it works
GOOD TO KNOW
December in an afternoon
The season is context, and context is the part that can be generated. Your product does not change between June and December. The light, the setting and the props do.
Add the product once and generate the season you need, when you need it. Autumn in a week where you did not plan autumn. A snow version of the image that is already working.
This also fixes the late request. The campaign that gets approved two weeks before it launches no longer needs a production window, because it needs a prompt.
Keep the same moodboard across the year and the seasonal images stay recognisably yours instead of turning into stock.
Staying on brand
Every image on this page came out of one object and one set of reference images. That is the method: hold still what must not change, and let everything else vary.
Above: the reference images. Below: what came out of them, with the product unchanged.
Your brand book does not cover photography
Colour, typography and the logo are documented to the millimetre. Photography gets half a page and the word authentic. Adjectives do not survive a handover; a reference image does.
Drift happens between handovers
A different photographer, a brighter crop, a warmer grade. Every image was approved by someone reasonable, and a year later the feed no longer looks like the brand.
The style is the asset
Products turn over every season. The way they are photographed is what carries recognition across years, which makes it the part worth holding still.
Questions
Can I generate the same image in different seasons?
Yes. Keep the object and the moodboard and change the season in the scene description.
Will it look like generic holiday stock?
Only if you let it. The moodboard is what pulls the result toward your own photography rather than toward a generic idea of Christmas.
How far ahead should I work?
You no longer have to. That is the point of doing it this way.
Get on brand.
Onbrand — on-brand product images. Built by Square One and Sababa.